digitalsomya

E-commerce marketing

What is E-commerce marketing? While the phrase “E-commerce” is frequently used to describe buying goods and services online. It involves financial or data transactions made online. The selling of digital goods (such as e-books, software, video courses, audio, etc.), crowdfunding platforms, online marketplaces, wholesalers, subscription-based businesses, online auctions, online marketplaces, and others are all examples …

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influencer-marketing

What is influencer marketing?

What is influencer marketing? Partnering with people who have a sizable and active following on social media platforms or other online channels is a type of marketing technique known as influencer marketing. Due to their authority, knowledge, or relatability within a specific specialty or business, these people—known as influencers—have the power to affect the beliefs, …

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email-marketing

Email marketing

What is email marketing? The practice of sending targeted emails to a specific group of recipients to promote products or services and engage with the audience is commonly referred to as email marketing. Businesses may engage with their customers, foster brand loyalty, increase sales, and offer useful content with the help of this effective tool. …

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scope- of- digital -marketing

Scope of digital marketing in india

Introduction In recent years, India has emerged as a digital powerhouse, transforming the landscape of marketing and advertising. With the rapid proliferation of smartphones and the internet, coupled with government initiatives like Digital India, the scope of digital marketing in India has expanded exponentially. In this blog post, we will delve into the exciting world …

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PPC - PAY PER CLICK

What is PPC

In today’s digital age, businesses have a plethora of tools and strategies at their disposal to reach their target audience effectively. One such strategy that has revolutionized online marketing is PPC advertising. Whether you’re a seasoned marketer or a business owner looking to expand your online presence, understanding PPC is crucial. In this guide, we’ll …

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On page and off page SEO techniques

Introduction In the ever-evolving world of digital marketing, Search Engine Optimization (SEO) remains a cornerstone for businesses looking to enhance their online presence and attract organic traffic. The realm of SEO can be conveniently divided into two primary facets: On-Site SEO and Off-Site SEO. Both are essential for achieving higher search engine rankings and improving …

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How to crafting social media campaign ?

Introduction In the contemporary digital era, social networking platforms have seamlessly integrated themselves into the fabric of our daily existence. From connecting with friends and family to marketing products and services, it has transformed the way we communicate and do business. Crafting an effective social media campaign is crucial for individuals, businesses, and organizations looking to …

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Local-SEO

Local SEO strategies

Understanding Local SEO Local SEO is the practice of optimizing your online presence to increase visibility and attract potential customers in your specific geographic area. The primary goal is to ensure that your business appears in local search results when people look for products or services in their vicinity. Employing local SEO tactics can provide …

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content- marketing

What is content marketing

Content marketing is a strategic marketing approach that involves creating and distributing valuable, relevant, and consistent content to attract and engage a specific target audience. The primary goal of content marketing is not to directly promote a product or service but to provide information, entertainment, or value to the audience, thereby building trust, establishing authority, …

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